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“Please help me persuade Brighton & Hove Bus and Coach Company to simplify the pricing structures of tickets” – Myf Nixon

Description

Myf Nixon

It's really hard to figure out whether to shell out for a Saver at the beginning of the day, or take a gamble on not needing to take more than one bus on your journey, and buy a single.

I think the pricing structure would be fairer if it reflected the distance travelled. It's over-complicated and includes many prices that passengers (and sometimes drivers) aren't well-informed about, like the 'short hop'.

Problem History

  • 1 Myf Nixon reported the issue on FixMyTransport. close 10:58 13 Jul 2011
  • 2 Myf Nixon wrote to Brighton & Hove Bus and Coach Company close 10:58 13 Jul 2011

    Here is the letter that Myf Nixon wrote.

    Pricing structure of bus tickets

    I think the pricing structure for bus tickets is over-complicated.
    I often don't know, when I set out for the day with a young child, whether we will need a Saver ticket or whether we'll end up using two singles. It feels like a gamble to shell out £3.70 when we may ultimately only need to have spent £1.60 or £3.20.

    Also, the 'short hop' system seems to be ill-understood/not heard of even by many of your drivers and especially by passengers. Will the proposed smart cards system allow us to simply pay for the length of the journey which we undertake? It seems so much fairer.

    anorak
    admin
  • 3 Info responded to Myf Nixon close 11:54 13 Jul 2011
    Hello

    Thank you for your email.

    I am sorry you having problems deciding on the most appropriate tickets to purchase. Our ticketing and pricing policy continually evolves based on customer feedback and making things as simple as we can and your feedback on this is very useful. Prior to 2001, things were a lot more complicated as there were a lot more fares out there than there are now, with individual single fares for almost every conceivable length of journey on each bus route, and which just wasn't passenger friendly anymore. We then in 2001 rolled out the flat £1 fare across our city network, however since then things have changed slightly as part of the natural evolution process, but we still have a small range of simple tickets, which from the feedback we receive is appreciated by many who plan their journeys and trips based on our ticket range.

    Full details of the short hop fares can be found at http://history.buses.co.uk/pdfs/shorthop... drivers have been fully briefed on short hop fares and if you find that a specific driver is not conforming to standards, please do let our customer services team know the full details and this will be pursued with the driver concerned as part of our internal procedures. When smartcards start making their mark during the autumn, the products initially available on them will be our Saver tickets; once we have got this properly up and running, we will look at the feasibility of how we can potentially use "Pay as you Go", but this likely won't be until mid-2012 at the earliest.

    Thank you again for getting in touch.

    Yours sincerely

    Pat Stringer
    Operations & Commercial Manager
    Brighton & Hove Bus and Coach Company Ltd.

    Customer Services - email [email address]; phone 01273 886200. Open Monday to Friday 7.30am to 6pm, weekends and Bank Holidays 9am to 4pm.

    show quoted sections
  • 4 Myf Nixon wrote to Info close 11:59 13 Jul 2011

    Thank you very much for clarifying this - I appreciate it. I do look forward to a future with Pay As You Go fares, if that does turn out to be feasible.

    For me it's always so hard to know whether the journey will require a change of bus or not, hence the gambling component when deciding what to purchase.

    Many thanks for your time,
    Myf Nixon

    -----Original Message-----

    Hello

    Thank you for your email.

    I am sorry you having problems deciding on the most appropriate tickets to purchase. Our ticketing and pricing policy continually evolves based on customer feedback and making things as simple as we can and your feedback on this is very useful. Prior to 2001, things were a lot more complicated as there were a lot more fares out there than there are now, with individual single fares for almost every conceivable length of journey on each bus route, and which just wasn't passenger friendly anymore. We then in 2001 rolled out the flat £1 fare across our city network, however since then things have changed slightly as part of the natural evolution process, but we still have a small range of simple tickets, which from the feedback we receive is appreciated by many who plan their journeys and trips based on our ticket range.

    Full details of the short hop fares can be found at http://history.buses.co.uk/pdfs/shorthop.pdf; drivers have been fully briefed on short hop fares and if you find that a specific driver is not conforming to standards, please do let our customer services team know the full details and this will be pursued with the driver concerned as part of our internal procedures. When smartcards start making their mark during the autumn, the products initially available on them will be our Saver tickets; once we have got this properly up and running, we will look at the feasibility of how we can potentially use "Pay as you Go", but this likely won't be until mid-2012 at the earliest.

    Thank you again for getting in touch.

    Yours sincerely

    Pat Stringer
    Operations & Commercial Manager
    Brighton & Hove Bus and Coach Company Ltd.

    Customer Services - email [email address]; phone 01273 886200. Open Monday to Friday 7.30am to 6pm, weekends and Bank Holidays 9am to 4pm.

    anorak
    admin
  • 5 Myf Nixon added an update close 12:04 13 Jul 2011

    A very quick response from Brighton & Hove buses - their customer service response is excellent, I must say. In short the reply was thanks for the feedback and that when the smartcards come in, they MAY introduce PAYG fares.

    anorak
    admin
  • 6 Bill Harrop commented close 16:46 04 Aug 2011

    Hi Myf,

    You may find the thread on bus fares in manchester as psoted here:
    http://madbususergroup.wordpress.com/ interesting.

  • 7 Myf Nixon commented close 17:02 04 Aug 2011

    Bill, that's a lot better worked out than my point, but it certainly covers a lot of what I wanted to say!

    anorak
    admin
  • 8 Julian Walker commented close 13:56 11 Sep 2011

    I think PAYG with a daily 'cap', as happens already in London, is the way to go. I can see Brighton & Hove, which is a progressive bus company, introducing it soon.

    anorak
    admin
  • 9 Myf Nixon commented close 10:23 26 Jan 2012

    No progress as yet. :)

    anorak
    admin
  • 10 Paul Perrin commented close 08:11 22 Jul 2012

    It seems to me the best thing to do would be to ditch the useless keycard system - before other bus companies get dragged into its brain dead way of working.

    And bus fairs structured as... £2.20 first trip of the day, £1.80 second trip, 10p all subsequent trip that day.

    I don't see the sense of entirely free trips - you use the bus, you should pay something even if just for the drivers time opening the doors!

    Now we are having multiple bus providers BHBC, BL and Horizon(?) revenue spitting is for the council (who issue the franchise) to work out.

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